BUSINESS CHALLENGE

Simple email marketing is too generic for today’s customers.   High expectations that each individual will be treated on a personal level is driving the market.  Those that can accurately market their product and service at the right time and place for a client is much more likely to close that client.   Companies today need to be smarter and more aligned to their customers needs. 

Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

• Generate more leads and move them quickly through the pipeline
• Engage buyers on their terms with dynamic, personalized campaigns
• Understand each step from click to close, capturing true marketing ROI

THE CLOUDLAND TECHNOLOGIES SOLUTION

» Start with a Business review to understand your current state vision, goals and processes. We will work with your marketing team to define their goals and objectives.  We will align a strategic plan for your customer engagement program.

» We will set up the core functionality of Pardot including website integration, landing pages, email templates.   We will then connect you to your Salesforce instance.

»  We will walk you through a guided path to train you on how you will be successful using Pardot while creating your first drip campaign. 

»  List hygiene is important, so we will help guide you through an ongoing process to ensure that your data is properly maintained.

» Focus on Continuous improvement with analytics. We use key success metrics to build reports & dashboards to support your goals. To support analytics and your customers useful Data is essential.  We will show you how to analyze the performance of your campaigns.

» All along the way will provide ongoing suggestions to increase campaign impact, future campaign strategies, and stakeholder involvement. 

» Finally, Adoption is our number one goal. A system that is not used, does not provide value. We support your success with training and ongoing support.

• Provide in person or webinar based training.
• Provide a self-paced curriculum for all users, existing and future.
• Provide a schedule for adoption and best practice guidelines.
• Provide go-live support for 30 days.
• Follow ups quarterly for the first year to be sure you are on track