Quick Start For Pardot

Duration: 2 week

Cost: $5000


Key activities

  • Business review
  • Requirements Workshop
  • Website Integration
  • Email & Landing Pages
  • Prospect List Import
  • Salesforce Connector Setup
  • Automation
  • Prospect Engagement
  • Go-live support and assistance

Key benefits

  • Marketing led tool
  • More time selling
  • Enhanced visibility
  • Improved analytic
  • More effective collaboration
  • Reduced administrative burden


Simple email marketing is too generic for today’s customers.   High expectations that each individual will be treated on a personal level is driving the market.  Those that can accurately market their product and service at the right time and place for a client is much more likely to close that client.   Companies today need to be smarter and more aligned to their customers needs. 


Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

  • Generate more leads and move them quickly through the pipeline
  • Engage buyers on their terms with dynamic, personalized campaigns
  • Understand each step from click to close, capturing true marketing ROI




» Start with a Business review to understand your current state vision, goals and processes. We will work with your marketing team to define their goals and objectives.  We will align a strategic plan for your customer engagement program.


» We will set up the core functionality of Pardot including website integration, landing pages, email templates.   We will then connect you to your Salesforce instance.


»  We will walk you through a guided path to train you on how you will be successful using Pardot while creating your first drip campaign. 


»  List hygiene is important, so we will help guide you through an ongoing process to ensure that your data is properly maintained.


» Focus on Continuous improvement with analytics. We use key success metrics to build reports & dashboards to support your goals. To support analytics and your customers useful Data is essential.  We will show you how to analyze the performance of your campaigns.


» All along the way will provide ongoing suggestions to increase campaign impact, future campaign strategies, and stakeholder involvement. 


» Finally, Adoption is our number one goal. A system that is not used, does not provide value. We support your success with training and ongoing support.

  • Provide in person or webinar based training.
  • Provide a self-paced curriculum for all users, existing and future.
  • Provide a schedule for adoption and best practice guidelines.
  • Provide go-live support for 30 days.
  • Follow ups quarterly for the first year to be sure you are on track